Sales - Email or Phone?

In sales circles, we spend a great deal of time debating the best vehicles for sales today.  No one is answering the phone, right?  Email is not being read any more - certainly true.

However, prospects value your experiences, specialization, latest findings, mistakes, and successes.  Deliver it through blog, email, phone calls, briefings and every other vehicle you can find. 

And, don't stop.  Regardless of a prospect's lack of interest or need now, the alignment of your value and their challenges could occur any day.  Of course, unless you quit.