New Product Launch w/ Stephen Woessner

We are working hard to fill the stockings of our association clients with some real goodies – like a new offering that adds measurable return on investment (ROI) to your social media activities – be it government relations, membership development, education sales, event registration, or other areas.

MoeryLAI has partnered with bestselling author and social media leading authority Stephen Woessner to develop strategies that blend the viral benefits of social media and Web 2.0 with government affairs activity.

We call it – Social Media: Phase One – it produces measurable ROI-focused outcomes that connect social media with an association’s strategic objectives.

Why this Matters?

Many associations have made investments toward social media platforms. However, the missed opportunity tends to be in the lack of measurement of social media and advocacy efforts in the form of quantifiable ROI. MoeryLAI delivers these results in four actionable areas:

1. Create strategy for relevant and persuasive content distributed to key audiences, such as: policy makers, media, key prospects, congressional staff, or event attendance targets


2. Leverage social networks of members and advocates to create viral effect of message


3. Strengthen and enhance important relationships in the industry or other significant audiences


4. Measure ROI-focused outcomes such as conversion rate, reach, influence and others.

What Does My Association Receive with Social Media: Phase One?

• Comprehensive social media strategy including ROI-focused outcomes


• Baseline measurements and the framework for implementation


• Strategies for attracting and leveraging audiences including Congressional Staff, political media, industry, issue thought leaders, grassroots advocates, member companies or others


• Production of social media profiles within Facebook, LinkedIn, Twitter, Google+, YouTube, and other relevant distribution channels for your association (if necessary)


• Assemble, identify, and prepare content schedule covering initial implementation

How much does it cost?

Social Media: Phase One will likely be an investment of $18,000 to $25,000 depending upon the social media goals and current infrastructure at your association.

Social Media: Phase One

creates a powerful intersection between association strategy, Web 2.0 tactics, and measurable ROI-focused outcomes, delivered by social media and association experts.

Learn more by e-mailing me. I’ll bring you up to speed.