Today, my business partner, Mark French and I announced a more enhanced strategic relationship. Ultimately, a more coordinated relationship between myself, MoeryLAI and Leading Authorities made sense. Our association clients want a clear presentation from the menu of choices you might entertain through our companies. Frankly, most customers don't really care about the corporate structure. But they do want to a clear value proposition and great execution. Here's the statement released today by Mark French.
"I can't wait to speak with your I wanted to share some exciting news that we are expanding our relationship with JP Moery to better serve our association clients.
"I can't wait to speak with your I wanted to share some exciting news that we are expanding our relationship with JP Moery to better serve our association clients.
You will recall that one year ago, Leading Authorities and JP Moery joined forces to create Moery LAI, a specialty firm focused on helping associations with strategy and sales in the area of membership, sponsorship, and other revenue programs. I am pleased to report that Moery LAI has been a major success and is rapidly growing to serve the needs of our association clients.
We have found significant synergies between Leading Authorities and Moery LAI, as our association clients look to incorporate best practices and find new ways to produce high-impact events that generate greater revenue and return for each dollar spent on meetings.
With this in mind, JP Moery will be joining Leading Authorities as Vice President of Event Strategy, while continuing in his role as President of Moery LAI. In this new role, JP will bring to Leading Authorities more than 20 years of experience working with major associations on events, revenue generation, and affinity programs.
Specifically, JP will play a major role in our work with associations on event design, promotion, funding, and production. He will be a key member of our executive team, focusing on practical ways to help associations take their events and revenue models from "Good to Great."
During his professional association career, JP led the US chamber’s Federation Relations Division and was the team leader for the Association Committee of 100 meeting, a signature event and one of the highest profile ones in the association community. We are excited about our expanded relationship and the opportunity it gives us to better serve our clients.
Leading Authorities brings best practices and innovative strategies to association meetings. We welcome a conversation about your event and revenue strategy. Now is a great time to begin a conversation. If you would like to start one, please drop me a note. Best wishes."
Sincerely,
Mark French
President and CEO
Leading Authorities, Inc.
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