Friday, May 20, 2011

Effective partner programs can differentiate your association.

Recently, association execs have asked about the best trends in new business partnerships. Rental car deals and other general business discounts may have had some effectiveness in the past, although I believe future partnerships should...

1. Help differientiate your association from services they can get "off the street."
2. Drive significant industry business value, addressing a major cost center.
3. Facilitate business to business relationships among your members.

The first link is an affinity program for
refrigerated warehouses and energy savings provided by the Global Cold Chain Alliance.


The next link is a crisis communications from AFFI.  


I hope these resources are helpful as you consider new initiatives.