Attracting New Sponsors

Several CEOs mentioned recently their desire to reach new and, at times, non-endemic sponsors to association programs.  You might consider a few tactics...

1. New sponsors need metrics - since the sponsor may not have been with you before as an "industry supporter" delivering excellent numbers are a requirement.
2. Budget timing - I'm speaking to prospects now to prep for an October budget cyle and a JUNE 2012 opportunity.  If you are not in the budget cycle, it's less likely the prospect will spend on an unknown association property.
3. Package it - Year-long packages with diverse opportunities.  A "one off" meeting will need to be pretty spectacular to gain interest.
4. Access - Engage organization leadership in your plans.  Sponsors most likely want access to industry leaders.  If your leadership embraces this role, the likelihood for success goes up...big time.

Good luck...call me to discuss.