He would be buying!
Membership numbers have been down for a few years. Trade show and meeting attendance is at best flat.
But, fundamentally many of our organizations are strong. The value proposition continues to attract members, groups often have access to industry VIPs, exclusive research can be packaged effectively by us...and nobody, I mean nobody, can effectively advocate like associations.
So double down! Pursue growth options, expand services, launch new initiatives, invest in great people and sell!
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